The six levels of the Google Hotels funnel
Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…
Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…
Does it exclude cancellations and no-shows? What commissions are available? Which markets is it available in? What visibility will my hotel have at each commission level?... …
Mirai is one of a limited number of Tripadvisor partners worldwide who can offer a per stay commission model.…
If your hotel is committed to sustainability you have an opportunity to show it to your potential guests on Google and Booking.com. Your property will gain visibility and prestige that go beyond direct sales, reaching the global image of your hotel on the internet and in the offline world. …
It is a very sought-after feature, especially in the more leisure segment, and it opens the possibility for hotels to expose their direct channel hence competing with the leading OTAs in a much higher position in the funnel than the direct channel traditionally holds. …
PPA are a new Google feature that allows you to publicise your hotel in a more prominent position among the search results by destination, giving your hotel greater visibility and access to new demand: a great opportunity for your direct sales.…
Google Hotel Ads continues to evolve. Book on Google (BoG), has now modified the way it shows users room results and the different prices and rates.…
Google has just enabled Book on Google in eleven new european markets plus Canada. It is a very relevant change since Europe itself is, together with the United States, the main issuing market of European countries. …
The new trivago filters are a great improvement in terms of usability for finding the hotel and rate that each user wants. Their use will let you stand out above your competition by highlighting your direct channel over OTAs…
Channels advertised on GHA can now also show photos of the rooms as well as their prices. We believe that it is an opportunity for your direct sale to attract your client visually and reach where some OTAs still can’t. …