Sofia Díaz de Frutos
Social Media & SEO Specialist
(Español) Caso de éxito SEO para un hotel de Madrid
El desafío El Hotel Sterling de Madrid quería captar nuevos clientes atrayéndoles por búsquedas genéricas en orgánico, que no incluyesen su nombre de marca, puesto que desde el lanzamiento de su sitio web en 2010 hasta el comienzo del trabajo SEO en verano de 2011, éste tipo de tráfico sólo representaba aproximadamente un 5% [...]
(Español) Tus usuarios de móvil: así son y esto necesitan
Sorry, this entry is only available in Español.
An intermediary website instead of the Official Web in your Kayak file?
Sorry, this entry is only available in Español.
Competitions and draws on Facebook for your hotel
If there is a guaranteed way when it comes to not only getting more fans but building on the loyalty of your hotel’s community on facebook at the same time, it is with competitions and raffles. It is recommended to use an application that requires the user to click on “I like” to participate. There [...]
10 ways to get fans on facebook for you hotel | Mirai – Official Blog
Facebook, the world’s largest social network with more than 750 million users, has become the centre of attention for many hoteliers that see a great opportunity for their hotel to appear on this resource. Although in the past it was not taken advantage of, the hoteliers now see it as a must. Just being on [...]
Hotels and social networks | Mirai, España
We should not forget that, above all, we buy and sell experiences. Sometimes companies suffer what they call “marketing myopia,” a term used to refer to the mistake of defining our market in terms of the product, instead of the necessity that said product fulfills… “Nobody wants a ¼ inch drill…what everybody wants are ¼ [...]
