Comments for El blog de Mirai para hoteleros http://blog.miraiespana.com El blog de Mirai para hoteleros Wed, 22 Feb 2012 18:45:33 +0000 hourly 1 http://wordpress.org/?v=3.0.4 Comment on Show your website’s rates on Tripadvisor: New reservations… yes, but expensive by raj http://blog.miraiespana.com/en/mostrar-precios-de-tu-web-en-tripadvisor-nuevas-reservas-pero-caras/#comment-2302 raj Wed, 22 Feb 2012 18:45:33 +0000 http://blog.miraiespana.com/en/?p=2152#comment-2302 Great breakdown but I have a few questions. What was the impact on traffic/conversion coming from the business listing once you started doing CPC? Did CPC eat into the traffic/conversion coming from the business listing? When you compare the business listing to CPC which one performs better in directing traffic and conversion? Great breakdown but I have a few questions.
What was the impact on traffic/conversion coming from the business listing once you started doing CPC? Did CPC eat into the traffic/conversion coming from the business listing?
When you compare the business listing to CPC which one performs better in directing traffic and conversion?

]]> Comment on Show your website’s rates on Tripadvisor: New reservations… yes, but expensive by Alec Schraegle http://blog.miraiespana.com/en/mostrar-precios-de-tu-web-en-tripadvisor-nuevas-reservas-pero-caras/#comment-2301 Alec Schraegle Wed, 22 Feb 2012 18:19:02 +0000 http://blog.miraiespana.com/en/?p=2152#comment-2301 Thank you for sharing your results with us. My best advice for hotels to effectively utilize Trip Advisor is to... -Encourage guests to share their experiences on Trip Advisor through face to face interactions on property. -Respect your past guests by engaging/responding to their comments. -Review your competitors listings, you must know/understand your competition! I struggle to see the value in Trip Advisor's paid services. Thank you for sharing your results with us. My best advice for hotels to effectively utilize Trip Advisor is to…

-Encourage guests to share their experiences on Trip Advisor through face to face interactions on property.
-Respect your past guests by engaging/responding to their comments.
-Review your competitors listings, you must know/understand your competition!

I struggle to see the value in Trip Advisor’s paid services.

]]> Comment on Show your website’s rates on Tripadvisor: New reservations… yes, but expensive by Chairat http://blog.miraiespana.com/en/mostrar-precios-de-tu-web-en-tripadvisor-nuevas-reservas-pero-caras/#comment-2300 Chairat Wed, 22 Feb 2012 16:40:30 +0000 http://blog.miraiespana.com/en/?p=2152#comment-2300 Thanks for sharing such a good article. Thanks for sharing such a good article.

]]> Comment on Show your website’s rates on Tripadvisor: New reservations… yes, but expensive by Nathalie http://blog.miraiespana.com/en/mostrar-precios-de-tu-web-en-tripadvisor-nuevas-reservas-pero-caras/#comment-2298 Nathalie Wed, 22 Feb 2012 15:58:54 +0000 http://blog.miraiespana.com/en/?p=2152#comment-2298 Extremely interesting, thanks for this. Let's be honest: €0.60 to €0.80 CPC is way too expensive for a hotelier when you take into consideration that TA is not comparing the hotelier price versus the OTA prices directly on his comparison tool like other players do. The hotelier has to pay for the redirection in order to deliver the price information to the user, and that's why conversion rate is quite low. Extremely interesting, thanks for this.
Let’s be honest: €0.60 to €0.80 CPC is way too expensive for a hotelier when you take into consideration that TA is not comparing the hotelier price versus the OTA prices directly on his comparison tool like other players do.
The hotelier has to pay for the redirection in order to deliver the price information to the user, and that’s why conversion rate is quite low.

]]> Comment on Show your website’s rates on Tripadvisor: New reservations… yes, but expensive by Daniel Edward Craig http://blog.miraiespana.com/en/mostrar-precios-de-tu-web-en-tripadvisor-nuevas-reservas-pero-caras/#comment-2296 Daniel Edward Craig Wed, 22 Feb 2012 14:40:04 +0000 http://blog.miraiespana.com/en/?p=2152#comment-2296 A thorough and insightful analysis. Great to see some actual data. Thanks for sharing. A thorough and insightful analysis. Great to see some actual data. Thanks for sharing.

]]> Comment on Show your website’s rates on Tripadvisor: New reservations… yes, but expensive by daniel http://blog.miraiespana.com/en/mostrar-precios-de-tu-web-en-tripadvisor-nuevas-reservas-pero-caras/#comment-2294 daniel Wed, 22 Feb 2012 11:56:20 +0000 http://blog.miraiespana.com/en/?p=2152#comment-2294 I highly recommend any hotel to stay away from this. Based on my experience of spending Millions of Euros on the TA cpc platform on behalf of different OTA websites, to be profitable in this environment a hotel would need: - A unique website with unique service propositions and sophisticated landing pages. those standardized, badly scripted booking engines are not good enough to compete with an OTA website - A very sophisticated tracking environment, which allows you to analyze the cannibalization of your adwords or other marketing budgets. Google Analytics can not provide such data. - A commitment to huge budgets. Lets just say if I sign an IO with TA for 10 Million $ budget, my cpc will much lower than the one of somebody who commits to less. I highly recommend any hotel to stay away from this. Based on my experience of spending Millions of Euros on the TA cpc platform on behalf of different OTA websites, to be profitable in this environment a hotel would need:

- A unique website with unique service propositions and sophisticated landing pages. those standardized, badly scripted booking engines are not good enough to compete with an OTA website

- A very sophisticated tracking environment, which allows you to analyze the cannibalization of your adwords or other marketing budgets. Google Analytics can not provide such data.

- A commitment to huge budgets. Lets just say if I sign an IO with TA for 10 Million $ budget, my cpc will much lower than the one of somebody who commits to less.

]]> Comment on Show your website’s rates on Tripadvisor: New reservations… yes, but expensive by T Yu http://blog.miraiespana.com/en/mostrar-precios-de-tu-web-en-tripadvisor-nuevas-reservas-pero-caras/#comment-2293 T Yu Wed, 22 Feb 2012 10:45:45 +0000 http://blog.miraiespana.com/en/?p=2152#comment-2293 Great article, read it 2 times. Really good information provided and it was inspiring. Great article, read it 2 times. Really good information provided and it was inspiring.

]]> Comment on Show your website’s rates on Tripadvisor: New reservations… yes, but expensive by 3milio bolumini http://blog.miraiespana.com/en/mostrar-precios-de-tu-web-en-tripadvisor-nuevas-reservas-pero-caras/#comment-2292 3milio bolumini Wed, 22 Feb 2012 09:24:17 +0000 http://blog.miraiespana.com/en/?p=2152#comment-2292 ---------> Indudablemente, es muy positivo la lectura y el análisis que comporta la misma, indudablemente esto puede ayudarnos a evolucionar a mejor, ¿y quien no se apunta a esta posibilidad?, a ver si podemos sintonizar mucho mejor con ustedes un saludo y nuestra felicitación Hotel Castilla Alicante Hostal San Juan de Campello ———> Indudablemente, es muy positivo la lectura y el análisis que comporta la misma, indudablemente esto puede ayudarnos a evolucionar a mejor, ¿y quien no se apunta a esta posibilidad?, a ver si podemos sintonizar mucho mejor con ustedes un saludo y nuestra felicitación
Hotel Castilla Alicante
Hostal San Juan de Campello

]]> Comment on TripAdvisor Business Listing – not for everyone by Tripadvisor CPC - mostrar precios de tu hotel. Nuevas reservas sí pero caras. http://blog.miraiespana.com/en/perfil-plus-tripadvisor-no-todo-mundo/#comment-2289 Tripadvisor CPC - mostrar precios de tu hotel. Nuevas reservas sí pero caras. Tue, 21 Feb 2012 07:51:41 +0000 http://blog.miraiespana.com/en/?p=596#comment-2289 [...] que lo hacen y esta prueba lo confirma. Las nuevas formas de distribución que van apareciendo, Perfil Plus, redes sociales, etc., requieren clientes contentos para poder funcionar. Sin esta satisfacción, [...] [...] que lo hacen y esta prueba lo confirma. Las nuevas formas de distribución que van apareciendo, Perfil Plus, redes sociales, etc., requieren clientes contentos para poder funcionar. Sin esta satisfacción, [...]

]]> Comment on (Español) Anuncio solicitando críticas falsas en Tripadvisor by Alberto http://blog.miraiespana.com/en/esanuncio-solicitando-crticas-falsas-en-tripadvisor/#comment-2256 Alberto Sun, 12 Feb 2012 17:45:19 +0000 http://blog.miraiespana.com/en/?p=1439#comment-2256 Hay hoteleros que fundamentan su "popularidad" en Tripadvisor. El ganador de uno de los premios, el Bed4U de Tudela, tiene un montón de críticas positivas que están hechas por el propio hotel en boca de "presuntos" clientes. No hay sino seguir la trayectoria de los mensajes. A uno negativo que habla del personal, o del restaurante, hay uno positivo que incide en exclusiva en estos temas. Todos los comentarios tienen el mismo "estilo" por lo que Tripadvisor no es un lugar de referencia. Es muy fácil de detectar los que su "popularidad" o interés se basa en las críticas de Tripadvisor frente a su competencia. Comprendo que para Tripadvisor sea difícil de detectar este fraude pero existe. Hay hoteleros que fundamentan su “popularidad” en Tripadvisor. El ganador de uno de los premios, el Bed4U de Tudela, tiene un montón de críticas positivas que están hechas por el propio hotel en boca de “presuntos” clientes. No hay sino seguir la trayectoria de los mensajes. A uno negativo que habla del personal, o del restaurante, hay uno positivo que incide en exclusiva en estos temas. Todos los comentarios tienen el mismo “estilo” por lo que Tripadvisor no es un lugar de referencia. Es muy fácil de detectar los que su “popularidad” o interés se basa en las críticas de Tripadvisor frente a su competencia. Comprendo que para Tripadvisor sea difícil de detectar este fraude pero existe.

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