Our reservation system is now compatible with Google Analytics
If you are using Mirai’s booking engine on your website and if you have a Google Analytics account for your web, besides being able to access the valuable reports and usual statistics that Google Analytics offers for free to any web administrator, now you will also be able to access to the Electronic Commerce area. In this area you will be able to check your website’s sales capability based on the real reservations received: income per room, per country, conversion index, etc.
This compatibility utility is something of an innovation, only a few booking systems are compatible. Ours is from now on.
To activate this side of the Google Analytics’ Electronic Commerce, you must contact us so we can perform the required technical adjustments.
Against price parity / 1
Clients do not mind to find different prices for the same hotel in different channels. Distributors and hoteliers have gladly accepted the rule of price parity, because both of them benefit from hiding their net prices from the clients. (Español) Leer artículo completo
Issue special offers: Don’t be afraid, it’s all about offering value
With the right strategy, discounts and packages will benefit the hotel, not all is about lowering prices. Well implemented offers, with all their elements, will attract new demand without harming the average price. The secret is present offers that look credible.
Hotels with offers are more appealing; they act as a neon sign and make it stand out. In Spain there is only a handful of hotels that use this type of strategy and that is why they benefit from this extra attention. They will get more bookings than the other hotels, because they are leading the way. (Español) Leer artículo completo
