Tag Archive for ‘hoteles’ 
(Español) Aplicaciones móvil last minute: ¿Los hoteleros volveremos a los errores de siempre?
Sorry, this entry is only available in Español.
(Español) Google ThinkTravel 2012: la situación del turismo en España
Sorry, this entry is only available in Español.
Conversion Rate: Dominate the term, avoid manipulations
Among all new terms presented in Web analytics, there is one that nowadays we have introduced into our slang: Conversion rate. It is one of the principal rates of success in this field, so it is easy to assume that appears as a standard concept that doesn’t allow any kind of subjective interpretation… But be [...]
19 good practices in online distribution
You have someone to support you during conflicts, whether big or small, with mediators. You have undoubtedly argued at some point with an online agency (Booking.com, Venere, Expedia), about things like your stars, or asking them to not bet on advertisements for your label, that they don’t reduce your prices without permission, or about them [...]
Act: 4 examples of intermediaries ignoring price parity
The eternal game of cat and mouse: The intense desire to gain better conditions enlivens the imagination of each intermediary, who carries out all kinds of measures to offer something better than the rest. Hotelier beware! Avoid allowing any channel to offer your hotel better conditions or you are putting the entire system in danger. [...]
Competitions and draws on Facebook for your hotel
If there is a guaranteed way when it comes to not only getting more fans but building on the loyalty of your hotel’s community on facebook at the same time, it is with competitions and raffles. It is recommended to use an application that requires the user to click on “I like” to participate. There [...]
Hotels and social networks | Mirai, España
We should not forget that, above all, we buy and sell experiences. Sometimes companies suffer what they call “marketing myopia,” a term used to refer to the mistake of defining our market in terms of the product, instead of the necessity that said product fulfills… “Nobody wants a ¼ inch drill…what everybody wants are ¼ [...]
