Tag Archive for ‘marketing’ 
(Español) Caso de éxito SEO para un hotel de Madrid
El desafío El Hotel Sterling de Madrid quería captar nuevos clientes atrayéndoles por búsquedas genéricas en orgánico, que no incluyesen su nombre de marca, puesto que desde el lanzamiento de su sitio web en 2010 hasta el comienzo del trabajo SEO en verano de 2011, éste tipo de tráfico sólo representaba aproximadamente un 5% [...]
(Español) La razón por la que tantas webs de hoteles no venden como deberían
Sorry, this entry is only available in Español.
(Español) 12 recomendaciones para escribir textos eficaces de tu hotel en internet
Sorry, this entry is only available in Español.
(Español) Aplicaciones móvil last minute: ¿Los hoteleros volveremos a los errores de siempre?
Sorry, this entry is only available in Español.
(Español) Google ThinkTravel 2012: la situación del turismo en España
Sorry, this entry is only available in Español.
(Español) Tus usuarios de móvil: así son y esto necesitan
Sorry, this entry is only available in Español.
Conversion Rate: Dominate the term, avoid manipulations
Among all new terms presented in Web analytics, there is one that nowadays we have introduced into our slang: Conversion rate. It is one of the principal rates of success in this field, so it is easy to assume that appears as a standard concept that doesn’t allow any kind of subjective interpretation… But be [...]
How the intermediaries get the customers that were searching for you (III)
Por Pablo Delgado y César López Generic advertisements: unavoidable but mostly harmless Google shows advertisements according to the words that the user has written… every single one of the words. You can prevent advertisements appearing when your names is searched or advertisements that include your name in their text but you cannot do anything about [...]
How the intermediaries get the customers that were searching for you (II)
By Pablo Delgado and César López. On the first part of this serie we analyzed the problem: in this one, the options you have to solve it. Alternative 1: Also advertise yourself It is a common occurrence nowadays. The hotel chains and the more advanced, independent hotels have already accepted the need to invest in [...]
